COOL BROADCASTING
E-mail steve@cool-broadcasting.com
Brand Building...
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Cool Broadcasting fills a large void of passionate and loyal Country
Music listeners with our two weekly shows
Saturday Night Party Show a fun entertaining show and “Cool Country
with the hottest country hits and the country stars in the studio
each week.”
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Country Music has an infectious, mass appeal which has made it a
successful mainstream format.
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Over 46 million Country music albums were sold in recessionary 2009.
Even with a slight 3.2% decline from 2008, Country has fared much better
than every other music format except Jazz.
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Over 60 million country music fans in North America
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Garth Brooks, Reba McEntire, Carrie Underwood, Tim McGraw & Shania Twain
are household names.
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8 of the top 10 most played artists of the past decade were Country
artists.
Why Radio...
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It's local, emotional and personal – necessary ingredients in
Brand-building
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It's immediate, short deadlines!
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It's transportable, take it everywhere with you
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It's intrusive, you can't close your ears!
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It's one of the most cost effective ways to advertise.
How to Begin...
"There is more money wasted in advertising by UNDERSPENDING than by
overspending.... Underspending in advertising is like buying
a ticket half-way to Europe."
- Morris Hite, from "The Wizard of Ads"